These are a variety of the findings from our newest report on The State of Fashion, written in partnership with the Business of Fashion , which explores the industry’s fragmented, advanced ecosystem. Our first two stories, final yearand the 12 months before, laid the muse for rigorous in-depth research and analysis, focusing on the themes, points, and opportunities affecting the sector and its performance. The State of Fashion is now the largest and most authoritative overview of the industry, surveying greater than 275 international fashion executives and interviewing thought leaders and pioneers.
“Bare it all” has been the motto since the end of the lockdown. In 2023, naked dressing makes its method from the red carpet – where celebrities like Cher and Rihanna have been sporting the development endlessly – to avenue type. This year, tendencies have taken a flip for utilitarian with cargo pants, denim in all its types, and wearable silhouettes all endorsed by the 2023 shows.
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Our survey shows that the topic is seen as both the number-one priority and number-one problem for business executives. The most profitable companies will find a balance between sustainability initiatives, risk administration, and commercial imperatives. These are just a variety of the findings from The State of Fashion 2024, printed by the Business of Fashion and McKinsey. The eighth report within the annual sequence discusses the main themes shaping the fashion financial system and assesses the industry’s potential responses. Reflecting in-depth research and heaps of conversations with industry leaders, it reveals the important thing tendencies that would form the fashion panorama within the year forward.